10 Produce, based in Salinas CA, provides primary source
verification labels to independent producer members (barcodes for
producers selling to vendors requiring specific location
identification) at a reasonable price.
Locale verification can be provided by the GS1 Databar label or
UPC label on the item, or through a Locale QR code embedded with
the very same GS1 numbers used for supply chain traceability.
Farmers are members of Top 10 Produce in a sort of agricultural
service cooperative identified as Know Your Farmer, Know Your
Top 10 Produce is working in partnership with Farm Stay U.S. in
order to provide traceability all the way to our farm and ranch
lodging. Imagine someone eating a peach, wondering about the farm,
finding out she can stay there, and booking a reservation, all
because of the QR code affixed to the fruit.
Organic, a Farm Stay U.S. member, promotes their farm in just
such a way.
Don't know what a QR code is? It's that square
black-and-white image in a box you are starting to see on
everything. Hover over it with a smart phone and it will link
directly to the website of the vendor, in our case the farm or